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Email Marketing: How To Make Customers Come Back For More

Email Marketing: How To Make Customers Come Back For More

  • 12 August 2020
  • By OCBC Business Banking
  • 7 mins read

Email marketing continues to be a great driver of revenue for businesses, especially for SMEs, with over 59% of marketers saying email is their biggest ROI source

In the midst of the COVID-19 pandemic, continuous customer engagement is vital in ensuring your business stays afloat. 

How do you capitalise on this with email marketing and drive sales up? This is where apps like marketing automation platform, Mailchimp, and customer engagement platform, Shopify can help track your customers’ buying behaviour and ensure you follow up appropriately.

1. Incentives for next purchase

For customers who have just bought something, send a follow-up email with an incentive for them to make another one. Use discounts on future purchases, referral promo codes, or even information about other items they might like.

On MailChimp, this call to action can be easily set up with promo code content blocks.

2. Thank loyal customers

If you have repeat customers, send a thank you email for their support. They’ll certainly appreciate it, and it might even lure them back to make another purchase. To ensure customer satisfaction, you can even ask them for feedback to further improve your service.

Customer loyalty matters, so take the time to craft the right customer appreciation email for your business.

3. Entice dormant buyers

For buyers who haven’t made a purchase from you in a while, drop them an email and let them know their presence is missed! The way you say it matters so try a “Look at what you’re missing” email with updates on new products they might like — based on their last purchase or ongoing trends. It will have higher engagement rates than the typical “We missed you” email.

4. Abandoned cart reminders

Almost 7 in 10 people have abandoned shopping carts (where they cart items but not make a purchase), whether intentionally or not. If your analytics show your customers regularly engage in such behaviour, perhaps send them a reminder about their cart.

Shopify has a tutorial on the best practices to follow when building an abandoned cart email sequence. It just might be the push your customers need to make the purchase.

Start Right. Start Digital

Once you know who your customers are and their behaviours, your email marketing strategy can be better tailored to achieve your goals. Keen on growing your online presence? Consider OCBC’s Start Digital bundles that provide your business with up to 12 months free subscription for selected apps.

Disclaimer

You may be directed to third party websites. OCBC Bank shall not be liable for any losses suffered or incurred by any party for accessing such third party websites or in relation to any product and/or services provided by any provider under such third party websites.

The information provided herein is intended for general circulation and/or discussion purposes only. Before making any decision, please seek independent advice from professional advisors. No representation or warranty whatsoever in respect of any information provided herein is given by OCBC Bank and it should not be relied upon as such. OCBC Bank does not undertake any obligation to update the information or to correct any inaccuracy that may become apparent at a later time. All information presented is subject to change without notice. OCBC Bank shall not be responsible or liable for any loss or damage whatsoever arising directly or indirectly howsoever in connection with or as a result of any person acting on any information provided herein. Any reference to any specific company, financial product or asset class in whatever way is used for illustrative purposes only and does not constitute a recommendation on the same.


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