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3 Basic Pillars of Creating a Digital Marketing Campaign

3 Basic Pillars of Creating a Digital Marketing Campaign

  • 27 March 2020
  • By OCBC Business Banking
  • 5 mins read

Your customers are online. With 4.92 million internet users out of 5.83 million people, Singapore has one of the highest internet penetration rates globally, at 84 per cent. The takeaway: If you’re not investing in creating digital marketing campaigns, you’re doing your business a disservice.

But knowing where to start can be confusing — use these three pillars to guide you to create a successful digital marketing campaign.

#1 Have a marketing goal
What do you want to achieve with this campaign? Remember, the internet is just a medium for communication — you must still set clear objectives. Is the purpose of the campaign to drive sales or engage with your customers to create brand awareness? The two are interrelated but are very different goals.

As Stephen Covey says in The 7 Habits of Highly Effective People: Begin with the end in mind.

#2 Understand your customers’ needs
The words 'systematic employee tracking' can seem a bit ominous, but it's nothing of the sort. Given how important your employees are to your business, it only makes sense to track metrics about them. For example, staff on annual leave, number of employees across different levels, or even employee satisfaction.

The customer must be the foundation of your campaign — what do they want from your business? Put yourself out there and actively engage with them: Communicate with them through social media, listen to their complaints and ask for honest feedback.

Once armed with this information, you will have what you need to create a marketing message that will resonate with your customers.

#3 Know where your customers are
Where do they consume content? The internet is vast, and your best customers will likely be more receptive to your offers on certain platforms over others. Whatever the platform, you must find the intersection between where they are and where your business’ offers can be best presented.

Start Right. Start Digital

Keen on growing your online presence? Consider OCBC’s Start Digital bundles that provide your business with up to 12 months free subscription for selected apps.

Disclaimer

You may be directed to third party websites. OCBC Bank shall not be liable for any loss suffered or incurred by any party for accessing such third party websites or in relation to any product and/or service provided by any provider under such third party websites.

The information provided herein is intended for general circulation and/or discussion purposes only. Before making any decision, please seek independent advice from professional advisors. No representation or warranty whatsoever in respect of any information provided herein is given by OCBC Bank and it should not be relied upon as such. OCBC Bank does not undertake any obligation to update the information or to correct any inaccuracy that may become apparent at a later time. All information presented is subject to change without notice. OCBC Bank shall not be responsible or liable for any loss or damage whatsoever arising directly or indirectly howsoever in connection with or as a result of any person acting on any information provided herein. Any reference to any specific company, financial product or asset class in whatever way is used for illustrative purposes only and does not constitute a recommendation on the same.

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