Consumer Banking

Despite a challenging 2025 marked by geopolitical tensions and slower economic growth, Global Consumer Financial Services delivered stellar results. We grew new-to-bank OCBC Premier Banking and Premier Private Client customers close to 10% year-on-year, increased total AUM by more than 10%, and lifted overall wealth fees by nearly 30%. Wealth management across our consumer and private banking businesses continues to contribute over one third of the Group's total income.

Our ability to navigate these headwinds stems from staying anchored in customer centricity. We continually enhance our products and services to support customers through every life stage. This disciplined focus has accelerated customer acquisition, deepened engagement, and ultimately driven stronger top- and bottom-line performance.

Capturing Rising Asian Wealth

We are strengthening our OCBC Premier Banking and OCBC Premier Private Client segments through regionalisation. Offshore wealth is a major growth driver, as affluent Asian customers increasingly seek diversification, stability and cross-border advisory expertise. Our twin hub strategy in Singapore and Hong Kong positions us well to serve these flows from ASEAN and Greater China.

In Malaysia, we launched our flagship OCBC Premier Private Client centre in Bangsar, Kuala Lumpur, to serve customers through bespoke wealth solutions. With wealth fees from our high-net-worth clients growing 20% year-on-year, we expect wealth management demand to remain strong.

We are also deepening our onshore wealth capabilities. In an industry first, senior mortgage specialists in Singapore are now wealth advisory certified, enabling integrated advice across home financing, investments and insurance. This has driven AUM growth and higher wealth fee income from Singapore home loan customers.

Innovating as Demographics Shift

Demographic change is reshaping the consumer banking landscape, with Singapore set to become a super-aged society in 2026 with more than one in five residents aged 65 and above. This shift brings new challenges as seniors' financial needs are evolving significantly.

We launched OCBC SeniorCare, Singapore's first holistic programme across four essential pillars – Health, Wealth, Literacy and Lifestyle – to empower seniors to age well. We are committing over $2 million to benefit more than 180,000 seniors over three years. We introduced OCBC CARE Ambassadors at select branches – who are fluent in multiple dialects – to assist seniors with their day-to-day banking as we observed that seniors make up a majority of the footfall at our branches.

The programme is already driving deeper engagement. To date, OCBC SeniorCare has reached more than 100,000 seniors through workshops, branch activities and educational content.

This drives our continued push towards greater digital inclusivity. OCBC became the first bank in Southeast Asia to introduce smart text resizing on our OCBC app, enabling seniors and the visually challenged to navigate with greater ease in both English and Mandarin. This enhancement has encouraged more seniors to bank independently. Almost 40% of our senior customers are digitally active. Those who use the OCBC app for PayNow and Scan and Pay transactions have increased 20% year-on-year.

'ADD'ing to Our Transformation

Advancements in Artificial Intelligence (AI), Digital and Data – collectively, ADD – are powering our transformation. Our propositions are faster, more convenient and accessible via the OCBC app.

We doubled down on enhancing our digital wealth offering and launched structured deposits via our OCBC app – a first for a Singapore bank. The OCBC app continues to offer one of the most comprehensive suites of investment products among banking apps in Singapore, with digital wealth revenue growing more than 80% from last year.

We have expanded payments convenience by enabling transfers to eight popular Southeast Asian digital wallets, alongside Alipay+ and Weixin Pay.

We were the first bank in Asia Pacific to enable direct transfers from our app to Weixin and Alipay+ in 2024, and since then, cross-border transactions have grown 2.7 times year-on-year.

Further strengthening this digital momentum, we became the first Singapore bank to support Scan and Pay across all major QR networks in China. Adoption has risen with outbound travel; in 2025, one in five overseas Scan and Pay transactions via our OCBC app occurred in China.

We also introduced in-app calls in Singapore, giving customers secure access to our contact centre when they are overseas without incurring International Direct Dialling (IDD) charges. This enhancement not only improves convenience but also boosts operational efficiency. It reduces call duration by 10% since customers are already authenticated within the OCBC app.

These innovations show we can respond to our customers' needs through thoughtful and impactful propositions, powered by digitalisation.

Moving Ahead with Purpose

We look to build on our strong momentum to drive business growth. We will keep our customers at the centre of everything we do as we expand our regional reach, accelerate digitalisation and grow our capabilities to deliver unparalleled wealth management services. This will propel our strong standing as a leading wealth management bank in the region.