Powering Shifts,
Accelerating Growth
Megatrends are shifting the frontier. We will ride them to power our four strategic shifts.
Asia Shift
Capture ASEAN-Greater China trade, investment and wealth flows by leveraging OCBC's regional network with a strong "One-ASEAN" value proposition.
Capture rising Asian wealth flows with our Singapore-Hong Kong twin wealth hubs approach.
Tech Shift
With a customer centric Artificial Intelligence (AI), Digital and Data (ADD) strategy, the right customer will be delivered the right product at the right time.
Intensify focus and coverage on technology, including digital infrastructure and the technology supply chain.
Net-Zero Shift
Expand coverage of green sectors such as renewable and sectors transitioning to net-zero.
Deepen support for the green transition of SMEs in core markets.
Franchise Shift
Singapore-Hong Kong Twin Hubs
Deliver a Whole-of-Wealth value proposition across Banking, Wealth and Insurance.
Lead in Silver proposition for the super-aged society.
Grow affluent segment in Hong Kong.
Scale up Global Markets in Hong Kong.
ASEAN Domestic Markets
Expand affluent customer base by leveraging Great Eastern Malaysia's ecosystem.
Capture inbound investment flows and leverage special economic zones like the Johor-Singapore Special Economic Zone.
Grow OCBC Private Bank in Indonesia.
Delivering a Whole-of-Wealth Proposition
With our strengths as an integrated financial services group, we can support our customers comprehensively with banking, wealth and insurance solutions.
Addressing the needs of the Silver Segment Across the Wealth Continuum
Singapore has become a super-aged society in 2026 and we stand ready to support our senior customers. Our consumer banking franchise launched OCBC SeniorCare, a holistic programme in 2025 benefitting more than 180,000 seniors across four essential pillars: Health, Wealth, Literacy and Lifestyle.
High-net-worth and ultra-high-net-worth customers with Bank of Singapore have strong support for succession planning, wealth preservation and wealth transfer to their next generation, through family office advisory, and succession and estate planning advisory.
Great Eastern is also integral to our whole-of-wealth proposition, providing protection with dependable payouts from products like GREAT Retire Income.
As part of OCBC SeniorCare, the OCBC app was enhanced to let seniors choose larger text sizes in English and Mandarin
A Group-wide Gold Proposition
We offer customers a comprehensive suite of gold investment and insurance solutions.
With the OCBC app, our Singapore customers can invest in fractional gold or silver conveniently. Revenue from these precious metals rose eightfold in 2025 compared to a year ago.
There is also the LionGlobal Singapore Physical Gold Fund. Launched in 2025, it is the country's first gold fund backed by physical gold, insured and securely vaulted in Singapore.
Customers can also gain exposure to physical gold bars through investment-linked policies via Great Eastern's GreatLink Singapore Physical Gold Fund. As Singapore's first physical gold investment-linked policy fund, it invests directly into the LionGlobal Singapore Physical Gold Fund.
The LionGlobal Singapore Physical Gold Fund has had strong traction, reaching USD389.9 million in AUM in less than three months since inception