The Power of One Brand
We proudly unveiled the sixth iteration of the OCBC logo on 3 July 2023.
Where regulations permit, all subsidiaries, branches and offices across markets have adopted the refreshed OCBC logo, a strategic move as we link up as One Group to capture the trade, wealth and investment flows between ASEAN and Greater China. Banking subsidiaries in Mainland China, Hong Kong SAR and Macau SAR also changed their legal names.
The importance of the OCBC logo cannot be overstated. An embodiment of what we stand for, any change to the logo is monumental. 2023 will therefore be remembered as a historic year for OCBC, with our last logo change occurring some time ago – a quarter of a century, to be exact.
The changes we made may be subtle, but they are impactful.
The clean lines and geometric circles of the iconic mark that have come to be associated with OCBC have been accentuated. A bespoke font type was created. The word ‘Bank’ was removed as OCBC is not just a bank: we offer, rather, to enable the aspirations of people and communities beyond banking.
The result is a logo that is bold, strong and modern, but at its heart remains a Chinese sailing ship. This is our iconic mark that honours the migrants who crossed the seas many years ago to pursue a better life. The entrepreneurial and resilient spirit that the iconic mark represents unites all of us as One Group.
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It is also timely that we unveiled a new tagline alongside our refreshed logo which captures our brand promise.
OCBC has always been about reliability and integrity. We have been helping customers succeed. We have been giving our people a career to build on. We have been giving people-in-need the help they truly need. We also ensure that we do our part to fight climate change. In all our dealings and investments, we take a long-term view. We do this because we understand that our commitment is not just to the present but also to the future, to create long-lasting impact for a better world.
This is the OCBC DNA which is expressed by our new tagline.
All Markets
Greater China
Indonesia
Malaysia
The refreshed logo and tagline were first unveiled simultaneously in Singapore, Malaysia, Hong Kong SAR and Macau SAR to much fanfare on 3 July 2023. Colleagues gathered at our head offices in the respective markets to witness the unveiling that was headlined by festive lion dance performances.
OCBC NISP became OCBC Indonesia as it unveiled the new brand on 14 November 2023. Over 1,700 clients, partners, members of the media and staff attended the celebratory event, aptly named ‘OCBC Experience: Supporting Indonesia to the Global Stage’. The last stop was Mainland China on 6 December 2023. Over 300 OCBC China colleagues joined our Group CEO Helen, Head of Global Wholesale Banking Teck Long, Head of Greater China and Hong Kong CEO Wang Ke, and China CEO Eng Siong to unveil the new legal name and logo.
Singapore (3 July 2023)
Hong Kong SAR (3 July 2023)
Malaysia (3 July 2023)
Macau SAR (3 July 2023)
Indonesia (3 July 2023)
Mainland China (3 July 2023)