Progressing With Purpose

Our Purpose

To enable people and communities to realise their aspirations.

Our Values

Lasting Value

We are committed to long-term value creation, by balancing prudent risk-taking with bold actions.

We build lasting relationships and deliver enduring outcomes.

By doing so, we can achieve sustainable growth as One Group.


We hold ourselves to the highest ethical standards and always do the right things, even when no one is watching.

We always act with integrity and honesty, in line with the spirit and letter of our code of conduct.

By upholding integrity, we honour the trust of all our stakeholders, ensuring fair and transparent outcomes.


We stay curious, keeping ahead of shifting needs and emerging trends.

We embrace change and take proactive actions with agility.

By doing so, we anticipate and meet the evolving needs of all our stakeholders.


We treat all our stakeholders with empathy and humility regardless of differences.

We respect views and recognise contributions.

With mutual respect, we build trust for stronger relationships and effective collaboration.


We take ownership of our decisions and actions, and accountability for the outcomes.

We take responsibility individually and as a team, and always act reliably and proactively.

Our strong sense of shared responsibility ensures that we deliver our promises to all our stakeholders.


To be Asia’s leading financial services partner for a sustainable future.

Our Brand Promise

Be reliable
Be smart and knowledgeable
Take a long-term view

Excel for Sustainable Growth

3-year strategy refresh to drive growth and reinforce core strengths

Drive Growth

Banking on four growth priorities to capture regional trade, investment and wealth flows

  • Capture rising Asian wealth with our Singapore - Hong Kong hubs and digital propositions
  • Support increasing ASEAN-Greater China trade and investment flows
  • Unlock value from New Economy and high-growth industries
  • Drive transition to a sustainable low-carbon world

Reinforce Strengths

Accelerating investments in transformation, digitalisation and people assets

  • Forge a “One Group” integrated customer experience approach
  • Invest in accelerating Transformation and Digitalisation
  • Strengthen our people assets and culture
  • Build on our capital and risk management strengths