Progressing With Purpose
Our Purpose
To enable people and communities to realise their aspirations.
Our Values
Lasting Value
We are committed to long-term value creation, by balancing prudent risk-taking with bold actions.
We build lasting relationships and deliver enduring outcomes.
By doing so, we can achieve sustainable growth as One Group.
Integrity
We hold ourselves to the highest ethical standards and always do the right things, even when no one is watching.
We always act with integrity and honesty, in line with the spirit and letter of our code of conduct.
By upholding integrity, we honour the trust of all our stakeholders, ensuring fair and transparent outcomes.
Forward-Looking
We stay curious, keeping ahead of shifting needs and emerging trends.
We embrace change and take proactive actions with agility.
By doing so, we anticipate and meet the evolving needs of all our stakeholders.
Respect
We treat all our stakeholders with empathy and humility regardless of differences.
We respect views and recognise contributions.
With mutual respect, we build trust for stronger relationships and effective collaboration.
Responsibility
We take ownership of our decisions and actions, and accountability for the outcomes.
We take responsibility individually and as a team, and always act reliably and proactively.
Our strong sense of shared responsibility ensures that we deliver our promises to all our stakeholders.
Ambition
To be Asia’s leading financial services partner for a sustainable future.
Our Brand Promise
Be reliable
Be smart and knowledgeable
Take a long-term view
Excel for Sustainable Growth
3-year strategy refresh to drive growth and reinforce core strengths
Drive Growth
Banking on four growth priorities to capture regional trade, investment and wealth flows
- Capture rising Asian wealth with our Singapore - Hong Kong hubs and digital propositions
- Support increasing ASEAN-Greater China trade and investment flows
- Unlock value from New Economy and high-growth industries
- Drive transition to a sustainable low-carbon world
Reinforce Strengths
Accelerating investments in transformation, digitalisation and people assets
- Forge a “One Group” integrated customer experience approach
- Invest in accelerating Transformation and Digitalisation
- Strengthen our people assets and culture
- Build on our capital and risk management strengths