This is our Brand Promise

We make it a point to truly understand our customers so that we can be Simply Spot On for you through every stage of your life

OCBC launched our Brand Promise campaign on 29 October 2018. The tagline Simply Spot On is our pledge to customers – that we take the time and effort to listen to you, to truly understand your needs, before coming up with the best solutions for you.

"The new tagline is easy to remember, but not easy to live up to. It is simple and clear in what we are promising our customers, but it also means that we have set ourselves a very high bar to meet. That is why everyone at OCBC is committed to living the Brand Promise every day so that we can deliver the Simply Spot On experience to our customers consistently."


Samuel Tsien, Group CEO

Fulfilling Life Goals

In this first story, you will see the anxiety many young Singaporean parents face about planning for their child's future education. Whether their child's dream is to study overseas or in Singapore, parents will always do their best to fulfil it. Here, OCBC endeavours to support parents with the right financial advice to help them meet their child's dream.

This is our promise - to be Simply Spot On.
Learn more about OCBC Life Goals

Venturing Into The Next Business

Many young Singaporeans have dreams of being their own boss. Because of their drive and passion, they often do not want to stop at one business. From their first venture to their next, OCBC endeavours to support serial entrepreneurs without treating the next business like their first.

This is our promise - to be Simply Spot On.
Learn more about OCBC Business Banking.

Growing Your Wealth

Here, you will see the story of two career women who have been investing for their future. Given how global many Singaporeans are, it is not uncommon for them to invest beyond our own shores.
Whatever their risk appetite or investment strategy, OCBC endeavours to support investors with timely insights.

This is our promise - to be Simply Spot On.
Learn more about OCBC OneWealth™

If you'd like to find out more about what we can do for you, visit us: