GROUP BRAND & COMMUNICATIONS

Shaping the image of a simply spot on bank

Why you will love this

Be a brand custodian of one of the leading and largest banks in Southeast Asia

Acquire first-hand insights into the Bank’s initiatives through close interactions with internal and external stakeholders

Introduction

Group Brand & Communications (GBC) is the custodian of the OCBC brand. This involves executing brand and communications initiatives with the media, employees, customers, shareholders and the general public across its core markets.

Departments

Media Relations & Content

We are responsible for planning, developing and executing media communications strategies to build the corporate image and profile the Bank. We help position the Bank’s business divisions by advising them on their public communications plans and by creating content for platforms.


Customer Advocacy & Divisional Compliance

We are responsible for establishing governance structures, developing appropriate policies and devising processes to ensure that OCBC Bank delivers appropriate fair dealing and product suitability outcomes. We formulate policies and guidelines and put together management and board reports to ensure compliance with rules and regulations of fair dealing and product suitability.


Editorial & Systems

We drive and champion editorial excellence for OCBC Bank. We set policies and review key customer-directed material across all channels – from correspondence to online screens – to ensure high editorial standards. We are also the custodian for Teller, the Group news portal, and OCBC Heritage, our digital museum.


Social Responsibility & Sustainability

We are responsible for planning, developing and executing strategies to ensure that OCBC Bank and its employees give back meaningfully to the community, to help shape a more sustainable society. Through our #OCBCCares Programme, we offer targeted support where it is most needed in the communities across our core markets, and to protect our environment.

Featured highlight

OCBC Cycle

The annual OCBC Cycle, which started in 2009, is more than just a mass cycling event. It is also a safe, premium cycling platform with a series of unique cycling-related activities, championing cycling as an all-round way of life while strengthening community ties.

OCBC Cycle Highlights 2022

The annual OCBC Cycle, which started in 2009, is more than just a mass cycling event. It is also a safe, premium cycling platform with a series of unique cycling-related activities, championing cycling as an all-round way of life while strengthening community ties.

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Awards and Achievements

Champion of Good 2020

Singapore National Volunteer & Philanthropy Centre

Best Corporate Communications

Asian Excellence Recognition Award 2019, Corporate Governance Asia

Best Annual Report (Bronze)

Singapore Corporate Awards 2018

Our people and team

Mastering the art of leadership

Striking a balance between hands-off and hands-on leadership is an art, and one which Ow Yong Weng Leong keeps perfecting.

19 October 2019

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More than content-ed

What does it mean to be a content producer at OCBC? Farhan shares a little on what goes behind the curtains.

8 September 2019

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