GROUP BRAND & COMMUNICATIONS

Shaping the image of a simply spot on bank

Why you will love this

Be a brand custodian of one of the leading and largest banks in Southeast Asia

Acquire first-hand insights into the Bank’s initiatives through close interactions with internal and external stakeholders

Introduction

Group Brand & Communications (GBC) is the custodian of the OCBC brand. This involves executing brand and communications initiatives with the media, employees, customers, shareholders and the general public across its core markets.

Department

Media Relations & Content

Media Relations & Content is the guardian of the OCBC Bank brand. This involves planning, developing and executing media communications strategies to build the corporate image and profile the Bank. The team helps position the Bank’s business divisions by advising them on their public communications plans and by creating content for social media channels.


Customer Advocacy & Divisional Compliance

Customer Advocacy and Divisional Compliance is responsible for establishing governance structures, developing appropriate policies and devising processes to ensure that OCBC Bank delivers appropriate fair dealing and product suitability outcomes. The team formulates policies and guidelines and puts together management and board reports to ensure compliance with rules and regulations of fair dealing and product suitability.


Editorial & Systems

Editorial and Systems team works with key Bank stakeholders on projects involving customer-directed written material and provides guidance to ensure all content adheres to high editorial standards. As the driver and champion of editorial excellence for OCBC Bank, the team conceptualises and writes content across all medium including thought pieces, digital content and magazine content.

Featured highlight

OCBC Cycle

The annual OCBC Cycle, which started in 2009, is more than just a mass cycling event. It is also a safe, premium cycling platform with a series of unique cycling-related activities, championing cycling as an all-round way of life while strengthening community ties.

Video highlights from OCBC Cycle 2018  | We are OCBC

Catch the emotions and actions from the various OCBC Cycle events we organised in 2018, including Mighty Savers Kids & Family Rides, OCBC Speedway, Straits Times Ride and Sportive Ride.

Simply Spot On | We are OCBC

Only when we truly understand you, can we design financial solutions that are truly spot on in addressing your unique needs.

Awards and Achievements

Best Corporate Communications

Asian Excellence Recognition Award 2019, Corporate Governance Asia

Best Annual Report (Bronze)

Singapore Corporate Awards 2018

OUR TEAM AND PEOPLE

Mastering the art of leadership

Striking a balance between hands-off and hands-on leadership is an art, and one which Ow Yong Weng Leong keeps perfecting.

19 October 2019

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More than content-ed

What does it mean to be a content producer at OCBC? Farhan shares a little on what goes behind the curtains.

8 September 2019

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