Purpose & Values

Purpose & Values


We help individuals and businesses across communities achieve their aspirations by providing innovative financial services that meet their needs.




We listen to our customers and understand their needs. We build enduring relationships with them by delivering superior products and quality service.  


We treat each other fairly and with respect. We support our colleagues and invest in their development to help them realise their full potential. We recognise and reward outstanding performance.  


We, as team members, actively support each other across the organisation as we work towards our common purpose. As individuals, we expect total responsibility from ourselves.  


Fair dealing is the basis of our business. We assume everything we do is in full public view.  

Prudent risk taking

We are prudent risk takers because our customers rely on us for safety and soundness.  


We actively invest in infrastructure, process improvement and skills to lower our delivery costs.  We do the right things right the first time, on time, every time. 


Fair Dealing

At OCBC, we understand that our continued success as a financial services group is dependent on our ability to build enduring relationships with our customers. This involves treating our customers with respect and integrity, and consistently dealing with them in a fair and professional manner. That is why the element of Fair Dealing features prominently in our core values. Specifically, our value of ‘Integrity’ underscores Fair Dealing as the basis of our business.

We seek to deal fairly with our customers by:

- providing them with clear, relevant and timely information to help them make informed decisions
- recommending only products that are aligned with their financial objectives and risk profiles
- training and certifying our sales employees so that they are equipped to give appropriate advice and recommendations
- treating their feedback and complaints seriously, and ensuring that issues are addressed in an effective and prompt manner

Our employees are constantly reminded on the importance of Fair Dealing, which is further reinforced through their performance and compensation review framework. In addition, the other Fair Dealing-related processes, systems and policies across the organisation are periodically reviewed and enhanced to ensure their continued effectiveness in helping us deliver the desired customer outcomes.