Purpose & Values

Purpose & Values


We help individuals and businesses across communities achieve their aspirations by providing innovative financial services that meet their needs.



Lasting Value

We focus on long-term value creation for our shareholders, customers, people and the communities we serve. We adopt prudent risk-taking in all our dealings and investments. Only then can we achieve growth and sustainability for our business.


We hold ourselves to the highest ethical standards and assume that everything we do is in full public view. Fair dealing is the foundation of our business. That way, the trust in us that was built by our predecessors and us will never be eroded.


We embrace technological advances, economic conditions and social institutions, progressing with time and the market. Together, we break new grounds through our thinking, actions and decisions.


We treat all our stakeholders with respect and humility. We care by listening to, understanding and supporting one another, working as one team regardless of differences to achieve our common Purpose.


We are committed to being reliable and fulfilling our promises. Each of us individually takes ownership of doing the right things, giving the right advice and developing the right solutions. 


Fair Dealing

At OCBC, we understand that our continued success as a financial services group is dependent on our ability to build enduring relationships with our customers. This involves treating our customers with respect and integrity, and consistently dealing with them in a fair and professional manner. That is why the element of Fair Dealing features prominently in our core values. Specifically, our value of ‘Integrity’ underscores Fair Dealing as the basis of our business.

We seek to deal fairly with our customers by:

- providing them with clear, relevant and timely information to help them make informed decisions
- recommending only products that are aligned with their financial objectives and risk profiles
- training and certifying our sales employees so that they are equipped to give appropriate advice and recommendations
- treating their feedback and complaints seriously, and ensuring that issues are addressed in an effective and prompt manner

Our employees are constantly reminded on the importance of Fair Dealing, which is further reinforced through their performance and compensation review framework. In addition, the other Fair Dealing-related processes, systems and policies across the organisation are periodically reviewed and enhanced to ensure their continued effectiveness in helping us deliver the desired customer outcomes.