Through the steady execution of our New Horizons I (2003 - 2005) and New Horizons II (2006 - 2010) strategies, we have made good progress in transforming OCBC into a larger, stronger and more diversified financial services group. As we adapt to an ever evolving business environment, the core pillars of our strategy that have served us well over the past several years will remain relevant. OCBC's strategy going forward will focus on the following key elements:

Continue our disciplined approach to drive performance improvement through a balanced business scorecard, focusing on customers, products, risk management, productivity, people and shareholder value:

• Strengthen our market position in Singapore
• Continue to enhance our customer and product capabilities, including our wealth management platform (comprising OCBC, Great Eastern Holdings, Lion Global Investors, OCBC Securities, Bank of Singapore and PacificMas)
• Extend our risk management and capital management capabilities across the Group
• Continue to strengthen employee engagement

Maintain focus on delivering a superior and differentiated customer experience to gain a sustainable competitive advantage:

• Leverage our customer insights (from survey of customers and mining of ‘GIFTS’ complaints platform) to develop and implement superior customer value propositions
• Continue our Quality journey
• Invest in customer experience design delivery capabilities across the organisation to enhance / differentiate our product and service offerings

Expand our distribution capabilities in Malaysia and strive to take market share, including Islamic banking and Takaful insurance

Build on the enlarged Bank OCBC NISP franchise in Indonesia to invest and grow more effectively through our single business presence

Expand our businesses in China through:

• Closer integration of our businesses across Greater China, including Hong Kong and Taiwan
• Building of our Private Banking business through Bank of Singapore

Opportunity to differentiate OCBC by further leveraging on synergies among the entities within the Group, which include OCBC Malaysia, OCBC Al Amin, Bank OCBC NISP, OCBC China, Great Eastern Holdings, Lion Global Investors, Bank of Singapore, OCBC Securities, and PacificMas

Broaden our relationships with our customers, and increase cross-sell and customer referrals across the Group

Enhance operational effectiveness by coordinating the development and more effective deployment of common corporate resources e.g. operations and technology, risk management, legal / regulatory compliance and human resources

Balance organic growth with selective acquisitions that fit our overall franchise

New Horizons 3-Year Report Card and
Find Out More about New Horizons II
(PDF: 5.8MB)